Hilton: Ho-ho-home for the Holidays

In 2022, Hilton launched its first Global Brand Platform 'Hilton. For the Stay.' reminding guests that at the heart of a great trip is a great stay, and it's just different when that stay is with Hilton.

Hilton had an opportunity to showcase the new brand platform through its Christmas campaign which focused on the knowledge that traveling during the yuletide season can be mired with uncertainty with kids expecting the same perfect Christmas they receive at home. To solve this, Hilton partnered with Engine Shop to bring the magic of Christmas at home to three Hilton UK properties during the month of December. Experiences included larger than life fireplace installations, musical performances and an immersive Santa's Sanctuary, all crafted to make guests feel cared for and ensure Christmas away exceeds expectations for the whole family.