Capital One: The Eras Tour VIP Experience

The Capital One partnership with Taylor Swift was used to increase brand awareness, enhance perception, and strengthen loyalty among top partners. A premium VIP pre-party was hosted at the Garage Paddock space of Hard Rock Stadium before the Miami Saturday night concert, featuring an exclusive guest list of celebrities, key external partners, and internal executives.

Exclusive access, a hallmark of Capital One's luxury experience, was central to this event. Guests were invited to "Step Behind the Curtain" and enjoy a world of one-of-a-kind experiences, entertainment, and engagements, paired with exceptional culinary offerings in a sophisticated, speakeasy-inspired Capital One lounge, creating a truly captivating pre-concert experience only Capital One could deliver.

Guests had the chance to interact with the brand through a variety of engagement tactics, including glam bot photo moments, permanent bracelet stations, glam and beauty stations, merchandise booths, and more.