GRAIL: The Galleri Classic
GRAIL, the innovative company behind the Galleri early cancer detection test, is the title sponsor of the Galleri Classic PGA TOUR Champions golf tournament in Rancho Mirage, CA. Following a successful 2023 activation, the next year Engine Shop Agency once again partnered with GRAIL to create memorable hospitality experiences for B2B customers and engaging on-course brand activations for tournament attendees.
Engine Shop Agency handled all creative for the entire week-long event including assets for custom UX/UI website, décor and furniture, and all digital and print marketing for Galleri House, Guest Management, Hospitality, and On-Course Activations.
The Galleri House consumer journey took place on Wednesday and Thursday of the tournament week and gave VIP guests an exclusive dining experience and a meticulously programmed evening. The two night dinner included a branded entrance moment, an illuminated timeline highlighting Galleri’s milestones, an intimate cocktail reception, a 4 course meal from celebrity chef Cat Cora, and an interactive seating chart that doubled as a gifting moment with tasty treats at the end of the night.
The Galleri on the Green activation occurred during the golf tournament at Mission Hills Country Club, where VIP guests and tournament attendees experienced the Galleri brand through various on-course touchpoints. Greenery, brand-colored florals, branded décor, and premium food and beverage service created an elevated environment in the Skybox from where VIP guests watched the golf tournament. A branded putting green greeted guests at check-in and was integrated throughout the grounds. A Galleri branded mobile phlebotomy lab offered onsite testing for eligible tournament attendees across from a lounge area that provided comfort and shade as well as educational materials, including a larger than life Galleri Test box.