BABE Wine: Super Bowl Car Wash

As the Official wine sponsor of the NFL, and the Super Bowl, BABE was tasked to make a big splash with limited time and resources.

Leveraging our access to Diplo, The Fat Jewish and Emily Ratajkowski, we created the Babe Car Wash, an unapologetic press stunt driven to showcase the new BABE fleet of pink vehicles.

Focused around the Pink Vette, Tour Bus and Monster Truck, we had a private Diplo performance for 100 influencers and served pink grilled cheeses to throw the best Super Bowl warm up party of 2020